Now that they carry skyr at the little grocery store by the uni (which is the closest to my home) I am less protective of it and willing to experiment. That and I have eaten skyr most days the past month or so, because it is so yummy. Yes, it is more expensive, but I confess that whilst I am careful of my budget in most categories, in a grocery store I choose my purchases based on what I feel will be good for my body this week, without paying much attention to the price. I don't eat much food on any one occasion, so I want what I do eat to be the best possible. I pride myself on buying only what I am going to eat and then actually eating what I buy. It is rare that I need to toss food because it went off before I got to it.